The Innovator's Dilemma: Quotes

“First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first commercialized in emerging or insignificant markets. And third, leading firms’ most profitable customers generally don’t want, and indeed initially can’t use, products based on disruptive technologies.”

- Clayton M. Christensen

Section: 1, Chapter: 1

"The essence of strategic technology management is to identify when the point of inflection on the present technology’s S-curve has been passed, and to identify and develop whatever successor technology rising from below will eventually supplant the present approach."

- Clayton M. Christensen

Section: 1, Chapter: 2

“The techniques that worked so extraordinarily well when applied to sustaining technologies, however, clearly failed badly when applied to markets or applications that did not yet exist.”

- Clayton M. Christensen

Section: 2, Chapter: 7

“Disruptive technology should be framed as a marketing challenge, not a technological one.”

- Clayton M. Christensen

Section: 2, Chapter: 11