Blue Ocean Strategy Book Summary

Blue Ocean Strategy: Quotes

How to Create Uncontested Market Space and Make the Competition Irrelevant

Book by W. Chan Kim and Renee Mauborgne

Want to read the full summary?Click here to read for free!

Summary

Forget battling sharks in bloody red oceans. Blue Ocean Strategy shows you how to create your own uncontested market space, making the competition irrelevant and opening a sea of opportunities for profitable growth.

Sign in to rate

Average rating: 2.5 (2 ratings)

These are the best quotes from Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. If you want to read a full summary of this book for free, click here.

[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop

Focus on Noncustomers

"To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to noncustomers of the industry."

Section: 1, Chapter: 2

Quote from Chapter 1

"Instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space."

Section: 1, Chapter: 1

[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop
[@portabletext/react] Unknown block type "undefined", specify a component for it in the `components.types` prop

Some links are affiliate links. Summrize may earn a commission if you buy through them.

🔗 Goodreads🔗 Amazon

Related Content

Crossing the Chasm Book Summary

Crossing the Chasm Book Summary

Geoffrey Moore

"Crossing the Chasm" unveils the hidden challenges of launching disruptive technologies and provides a proven roadmap for navigating the treacherous gap between early adopters and mainstream markets, enabling companies to achieve market leadership and sustainable growth.

Business

Management

Technology

    Summrize Footer

    Subscribe to Our Newsletter

    Become smarter every day with key takeaways delivered straight to your inbox. Perfect for busy people who want to learn from the smartest minds in just minutes!