Hacking Growth: Quotes
How Today's Fastest-Growing Companies Drive Breakout Success
Book by Sean Ellis
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Summary
Hacking Growth reveals the revolutionary growth hacking techniques used by today's fastest-growing companies to drive breakout success - and shows you exactly how to implement them in your own organization.
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These are the best quotes from Hacking Growth by Sean Ellis. If you want to read a full summary of this book for free, click here.
A Good Plan Violently Executed Now is Better Than a Perfect Plan Tomorrow
"A good plan violently executed now is better than a perfect plan tomorrow."
This quote, cited by Facebook's Alex Schultz, underscores a key growth team principle - moving quickly to ramp up the tempo of experimentation is more important than having a flawless, thoroughly debated plan. Analysis paralysis and over-planning are the enemies of growth. Growth teams must act decisively and with urgency.
Section: 1, Chapter: 1
Have a Systematic Way to Capture All That Good Data
"You need marketers who can appreciate what it takes to actually write software and you need data scientists who can really appreciate consumer insights and understand business problems." - Brian Monahan, former VP of Marketing at Walmart.com
Section: 1, Chapter: 4
The Magical Aha Moment
"The first time I did a Facebook live video that got more than 1,000 viewers in a short period of time, it was an 'aha moment' like I've never experienced in my career. Immediately, I knew that Facebook live was going to change the way I reached my audience." - Mari Smith, Social Media Expert
This quote demonstrates the power of the "aha moment" - the powerful instance of initial value delivery that turns new users into raving fans. Growth teams must identify their product's core aha moment, then maniacally optimize their user experience to drive as many users to experience that magic as quickly as possible.
Section: 2, Chapter: 6
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