Hooked: Quotes
How to Build Habit-Forming Products
Book by Nir Eyal
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Summary
Hooked provides a practical framework for designing habit-forming products that solve users' problems and improve their lives, while cautioning against the ethical risks of misapplying persuasive technology.
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These are the best quotes from Hooked by Nir Eyal. If you want to read a full summary of this book for free, click here.
Forming Habits
"The more frequently the behavior occurs, the stronger the habit. This is one reason why many habit-forming products are used daily. Using a product every day deepens the habit associated with it."
Section: 1, Chapter: 1
Building a Habit for Others
Building a habit for a user other than you requires empathy. You'll need to step out of your own needs and desires to really understand what's going on with them. It's not an easy thing to do...but the closer [you] can get to empathizing with that user, the better chance [you] have of building something that fits their needs.
Section: 1, Chapter: 6
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